Hamilton, NJ / Tampa, FL — May 29, 2025 — As Mental Health Awareness Month comes to a close, Babe Ruth League, one of the most iconic and respected names in youth sports, and MaxU, the leader in mental performance training, have announced a landmark national partnership aimed at equipping young athletes with the critical mental skills needed to thrive both on and off the field.
This partnership represents a seismic shift in the youth sports landscape—placing mental training at the forefront of player development, safety, leadership, and overall well-being. Beginning this summer, MaxU’s cutting-edge platform will be made available to Babe Ruth League’s nationwide community of over one million players, coaches, and families across Cal Ripken Baseball, Babe Ruth Baseball, Babe Ruth Softball, and Bambino Buddy-Ball.
“We believe that the future of youth sports lies in nurturing the whole athlete,” said Rob Connor, Vice President of Operations for Babe Ruth League. “Physical skills may win games, but it’s the mental game that determines long-term growth, leadership, and resilience. Partnering with MaxU allows us to bring world-class mental training directly into the hands of our players and coaches, ensuring we prepare our young athletes not just for competition—but for life.”
MaxU’s all-in-one platform delivers a personalized, science-backed experience for each athlete, offering assessments, bite-sized daily content, gamified mental reps, real-time stress tools, and ongoing development through the entire season. The content is built for youth athletes across all age levels and includes modules on confidence, focus, emotional regulation, growth mindset, leadership, and mental recovery.
“This partnership marks a transformative inflection point,” said Dan Greco, Co-Founder of MaxU. “Babe Ruth League has long embodied the values of character, integrity, and community—and those values have never been more essential than they are today. By integrating MaxU’s mental performance tools across this iconic national platform, we are operationalizing what it means to develop the complete athlete. This is not just about sport— it’s about changing how we develop the next generation—building athletes who are confident, resilient, and mentally prepared for life’s highest-stakes moments. The scale, intentionality, and impact of this alliance set a new standard for youth development.”
In recent years, demand for mental training tools in youth sports has skyrocketed, fueled by increased awareness around athlete well-being and the growing understanding that mental performance is not a luxury—it’s a necessity. With youth sports burnout, performance anxiety, and early specialization on the rise, MaxU’s partnership with Babe Ruth League provides a much-needed blueprint for sustainable, athlete-first development.
This collaboration also supports coaches and parents, giving them tools to better understand and support the mental well-being of their athletes through curated dashboards, communication guides, and age-specific best practices.
“Mental health is no longer the silent variable in youth sports—it’s the foundation,” added Greco. “This partnership sets the gold standard for how large-scale organizations can lead with intention, innovation, and purpose.”
As the summer season kicks off, Babe Ruth League and MaxU will begin rolling out this initiative with dedicated onboarding for local leagues, coach resources, and integrated programming throughout the year. The partnership is expected to reach hundreds of thousands of athletes in its first phase, with expanded offerings planned for 2026 and beyond.
About Babe Ruth League
Babe Ruth League Inc. is a non-profit educational organization named after one of the greatest baseball players of all time. With over 1 million annual participants across all 50 states and multiple countries, its mission is to teach sportsmanship, character, and leadership through baseball and softball. Programs include Cal Ripken Baseball, Babe Ruth Baseball, Babe Ruth Softball, and Bambino Buddy-Ball. For media inquiries please contact media@baberuthleague.org.
About MaxU
MaxU is the premier digital platform for youth mental performance training, empowering the next generation of athletes to unlock their full potential—on and off the field. Leveraging advanced AI, gold-standard psychology, and science-backed training, MaxU delivers personalized mental skills development at scale. From national governing bodies to elite tournaments and academic institutions, MaxU partners with mission-driven organizations to embed resilience, focus, and leadership into the DNA of youth sports. MaxU isn’t just elevating performance—it’s redefining the future of athletic development. For media inquiries please contact info@maxu.co.