Mental Performance Platform for Young Athletes
Optimal Mindset.
Maximum Performance.
The Power of Performance
Did You Know?
Mental Performance
Mental Performance is just as, if not more, important, than physical performance.
Lifetime Impact
99% of youth sports athletes go pro in something other than sports. Beginning mindset development early provides advantages for life.
Aggregate Results
Mental performance increases confidence, self-esteem, and self-awareness while improving stress relief, problem-solving, and teamwork.
The Promise of Potential
Connecting Young Athletes to Their Optimal Selves
At MaxU, we understand that ages 12-18 are formative years for young athletes. Backed by 50+ years of science and data, we offer a comprehensive training program that focuses on both physical and mental performance. Our emphasis on mental performance sets us apart, as we firmly believe that training the mind is key to unlocking true athletic potential.
MaxU Performance Platform
How it Works
Collaborative Platform
The platform is driven by parents who seek to create a secure environment for their child’s development. It can also be shared with coaches to ensure results on and off the field.
Individualized Assessment
The MaxU Assessment measures several key indicators of physical and mental performance for young athletes ages 12-18 to identify insights and opportunities for development.
Actionable Insights
MaxU provides critical insights and actionable content to help improve mental performance, making it a first-of-its-kind solution backed by science and psychologists.
What our fans have to say about MaxU
A game-changer that delivers evidence-based mental training to kids
“It’s a game-changer that delivers scalable, evidence-based mental training to kids, schools, and clubs across North America, raising the bar for safety, wellness, and performance. Partnering with MaxU gets proven mental-performance coaching in every locker room we serve.”
Founder and CEO
Players Health
Addresses every aspect of athlete preparation
“. . . a comprehensive platform addressing every aspect of athlete preparation and performance.”
Chairman & Owner
Perfect Game
The BEST experience with youth sports
“Through our partnership with MaxU, we’re able to provide kids with accessible tools that improve the mental parts of their skill set. Our shared vision is to equip youth athletes and parents with the tools and resources they need to have the best possible experience with youth sports.”
Greg Olsen
Former NFL Player,
Current NFL Analyst – FOX
Co-Founder, Youth Inc.
Ike, age 14
“I’ve played baseball since I was 5 and while I got better in the field and grew physically, I have come to realize how important it is to equally develop my mind to compete at a high-level. MaxU is helping me grow as a well-rounded athlete both on and off the field.”
Activating Performance and Building a Championship Mindset
MaxU Subscriptions & Prices
Individual & Group Packages
Individual
- Great for athletes looking to drive performance on and off the field
- Includes one annual assessment for one athlete
- Customized insights for you based on assessment results
- Recommendations for you on ways to maximize your performance
- Access to curated training content library for performance on and off the field
Group
- MaxU can create a custom package for your league or organization.
- Complete Individual Packages for each team member
- Multiple prepaid subscriptions for ease of use and consistency
- Support from Dedicated MaxU Account Administrator
- Contact us for pricing and potential partnership benefits
The MaxU Starting Lineup
Just a few of the MaxU platform’s satisfied users, customers and partners
Latest News
Our Latest Blog Posts
Babe Ruth League and MaxU Launch National Alliance to Elevate Mental Performance in Youth Sports
Hamilton, NJ / Tampa, FL — May 29, 2025 — As Mental Health Awareness Month comes to a close, Babe Ruth League, one of the most iconic and respected names in youth sports, and MaxU, the leader in mental performance training, have announced a landmark national...
Players Health and MaxU Partner to Power the Next Generation of Mentally Resilient Athletes
Alliance brings elite mental skills training to young athletes at scale, sets new standard for safety, wellness, and performance Minneapolis, MN and Tampa, FL — May 13, 2025 — In a bold move to redefine athlete development, Players Health and MaxU today...
RISE Flag Football and MaxU Unite to Revolutionize Mental Fitness in Youth Sports
Tampa, FL – May 6, 2025 – In a bold move redefining the future of youth sports, RISE Flag Football and MaxU have forged a national partnership to deliver game-changing mental performance training to young athletes across the country—unlocking confidence, focus, and...
Unlock Potential and Unleash Performance
Unleash the potential within your child with MaxU and experience the transformative power of mental performance training. Start a journey today that will unlock your child’s athletic and personal success.