Mental Performance Platform for Young Athletes

Optimal Mindset.
Maximum Performance.

The Power of Performance

Did You Know?

Mental Performance

Mental Performance is just as, if not more, important, than physical performance.

Lifetime Impact

99% of youth sports athletes go pro in something other than sports. Beginning mindset development early provides advantages for life.

Aggregate Results

Mental performance increases confidence, self-esteem, and self-awareness while improving stress relief, problem-solving, and teamwork.

Youth Sports Team Victory MaxU

The Promise of Potential

Connecting Young Athletes to Their Optimal Selves

At MaxU, we understand that ages 12-18 are formative years for young athletes. Backed by 50+ years of science and data, we offer a comprehensive training program that focuses on both physical and mental performance. Our emphasis on mental performance sets us apart, as we firmly believe that training the mind is key to unlocking true athletic potential.

MaxU Performance Platform

How it Works

Collaborative Platform

The platform is driven by parents who seek to create a secure environment for their child’s development. It can also be shared with coaches to ensure results on and off the field.

Individualized Assessment

The MaxU Assessment measures several key indicators of physical and mental performance for young athletes ages 12-18 to identify insights and opportunities for development.

Actionable Insights

MaxU provides critical insights and actionable content to help improve mental performance, making it a first-of-its-kind solution backed by science and psychologists.

What our fans have to say about MaxU

Baseball Diamond Icon
Rick Thurman - Perfect Game

Addresses every aspect of athlete preparation

“. . . a comprehensive platform addressing every aspect of athlete preparation and performance.”

Rick Thurman
Chairman & Owner
Perfect Game
Mark Allen

Personalized, engaging content for kids

“I needed an effective way to teach mental skills to young athletes. Enter MaxU, the first online sport psychologist-in-your-pocket. MaxU compliments my practice with personalized, engaging content for kids, helping parents and coaches support their development and guide them to peak performance in sports and life.”

Mark R. Allen, MD
Peak Sports Psychiatry
and MaxU Content Team

Greg Olsen, Youth Inc.

The best experience with youth sports

“Through our partnership with MaxU, we’re able to provide kids with accessible tools that improve the mental parts of their skill set. Our shared vision is to equip youth athletes and parents with the tools and resources they need to have the best possible experience with youth sports.”

Greg Olsen
Former NFL Player,
Current NFL Analyst – FOX
Co-Founder, Youth Inc.

Young baseball player standing with bat on shoulder

Ike, age 14

“I’ve played baseball since I was 5 and while I got better in the field and grew physically, I have come to realize how important it is to equally develop my mind to compete at a high-level. MaxU is helping me grow as a well-rounded athlete both on and off the field.”

Activating Performance and Building a Championship Mindset

MaxU Subscriptions & Prices

Individual & Group Packages

The MaxU Starting Lineup

Just a few of the MaxU platform’s current users, customers and partners

Latest News

Our Latest Blog Posts

Championing Mental Health Awareness in Youth Sports

Championing Mental Health Awareness in Youth Sports

May is Mental Health Awareness Month, a critical time to highlight the well-being of our youth, especially those engaged in sports. In recent years, the discussion around mental health in athletics has gained momentum, highlighting the unique challenges young athletes...

Unlock Potential and Unleash Performance

Unleash the potential within your child with MaxU and experience the transformative power of mental performance training. Start a journey today that will unlock your child’s athletic and personal success.