Tampa, FL – May 6, 2025 – In a bold move redefining the future of youth sports, RISE Flag Football and MaxU have forged a national partnership to deliver game-changing mental performance training to young athletes across the country—unlocking confidence, focus, and resilience at scale.
Unveiled during Mental Health Awareness Month, this collaboration is more than timely—it’s transformative. By embedding MaxU’s industry-leading mental skills platform into the RISE experience, the partnership delivers a bold message: mental fitness is no longer optional—it’s essential.
“This is a game-changer,” said Dan Greco, Co-Founder of MaxU. “Together with RISE, we’re equipping athletes with the tools to convert pressure into poise, and self-doubt into next-level confidence. We’re putting mindset training on par with physical training—and that changes everything.”
MaxU’s platform, powered by science and built for scale, provides customized mental training paths for athletes, coaches, and families. From managing stress and staying focused to building resilience and leadership, the platform is engineered to develop complete athletes—on and off the field.
“RISE is committed to developing the full potential of every athlete,” said TJ Lane, Chief Operating Officer & Co-Founder of RISE Flag Football. “Partnering with MaxU gives our players the mental edge that separates good from great—not just in competition, but in life.”
This partnership comes at a critical time. As mental health challenges among youth continue to increase, MaxU and RISE are answering the call with a bold, proactive solution—one that empowers the next generation with the mindset to lead, grow, and thrive. Together, MaxU and RISE aren’t just shaping better athletes—they’re building stronger futures.
About RISE Flag Football:
RISE Flag Football is one of the nation’s fastest-growing youth leagues, focused on skill development, character building, and creating unforgettable sports experiences for young athletes nationwide. For more information visit uariseflag.com.
About MaxU:
MaxU is the leading mental performance platform for youth athletes. With personalized content, powerful insights, and proven tools, MaxU is redefining how young athletes build confidence, resilience, and performance—on the field and beyond. To learn more about MaxU please visit www.maxu.co.