HAMPTON, N.H. and TAMPA, Fla. July 2026 — Seacoast United, one of the largest and most storied youth sports organizations in the United States, and MaxU, the nation’s leading science-backed mental performance platform, today announced an official partnership that brings personalized mental performance training to Seacoast United’s entire community of athletes, coaches, and families across New Hampshire, Massachusetts, Rhode Island, and Maine.
Founded in 1992 on the belief that every player placed in the right environment can achieve anything, Seacoast United has spent more than three decades building a development model that produces elite competitors, strong leaders, and resilient human beings. MaxU is the next chapter of that commitment.
“Seacoast United has always believed in developing the whole athlete, not just the technical skills that show up on the field, but the character, confidence, and resilience that define who they become off of it,” said Paul Turner, Director of Community Partnerships, Seacoast United. “MaxU gives us the infrastructure to deliver on that promise in a way that is personalized, science-backed, and accessible to every player in our organization from our youngest Grassroots athletes to our elite competitors. This is what complete athlete development looks like.”
The Gap Nobody Has Closed. Until Now.
Seacoast United athletes compete at the highest levels of American youth soccer where 30+ alumni have reached professional careers. The physical infrastructure is elite. The coaching is elite. The mental performance infrastructure has historically been left to chance. MaxU changes that.
“The physical gap between elite youth soccer players is narrowing every year. The mental gap is where championships are still being decided. Composure under pressure. Confidence in the decisive moment. The resilience to rise after adversity. These are not innate gifts, they are skills, and they are built. Seacoast United has made the commitment to build them for every athlete in their organization. That commitment is what transforms a great club into an enduring institution,” said Dan Greco, Co-Founder, MaxU.
Every Player. Every Level. Every Age.
From grassroots athletes up to the elite levels, every Seacoast United athlete across soccer now has access to MaxU’s personalized mental performance platform. Maxwell, MaxU’s AI-powered guide, delivers individualized training in confidence, resilience, focus, and composure from day one. Zero complexity. Zero operational burden.
“The organizations that define the next decade of youth athlete development are the ones investing in the whole athlete today,” said Turner. “Seacoast United intends to be one of them.”
A New Standard in New England
This partnership reflects a shift accelerating across elite youth sports: the recognition that physical development without mental performance infrastructure is incomplete development. MaxU’s expanding national footprint — including a landmark partnership with Players Health, the nation's leading youth sports safety platform serving 5.5M+ athletes, whose CEO publicly declared that mental performance belongs in the same category as a helmet or a background check — signals that the standard is moving fast.
Seacoast United is ahead of it.
About Seacoast United
Founded in 1992, Seacoast United serves 50,000 athletes across NH, MA, RI, and ME from Grassroots programs through MLS NEXT competition and USL 2 pre-professional
development. seacoastunited.com
About MaxU
MaxU is the only science-backed mental performance platform purpose-built for young athletes ages 8 and up. Through personalized assessments and AI-guided training powered by Maxwell, MaxU builds the confidence, resilience, focus, and composure that define elite performance in every competition and in every room athletes walk off the field. Discover MaxU at maxu.co.