TAMPA, FL – October 31, 2024 – MaxU, a leading provider of mental performance, mental fitness, and mental health for youth athletes, is excited to announce a founding partnership with Youth Inc, a content and commerce platform supporting youth athletics co-founded by NFL alumni and Fox Sports broadcaster Greg Olsen. Together, the two organizations aim to spotlight the often-overlooked importance of mental performance in youth sports.
MaxU is dedicated to reshaping the way sports are approached from the ground up, with a mission to make mental performance an integral part of youth development. By normalizing mental skills training early on, MaxU aims to better equip young athletes for success both on the field and in life.
Dan Greco, Co-Founder of MaxU, shared, “Youth Inc.’s mission aligns perfectly with ours to provide the best resources for young athletes. We’re excited to embark on this journey together to support our shared goals and drive positive change with young athletes.”
In this partnership, MaxU and Youth Inc. will work collaboratively on podcasts, content for the platforms, awareness of mental performance, and digital media. Greg Olsen, co-founder of Youth Inc., added, “Youth sports should be a place where kids can grow, learn, and have fun, and helping kids improve their mental fitness is a core aspect of achieving that goal. Through our partnership with MaxU, we’re able to provide kids with accessible tools that improve the mental parts of their skill set. Our shared vision is to equip youth athletes and parents with the tools and resources they need to have the best possible experience with youth sports.“
The partnership launches with an engaging series of podcasts featuring Olsen, who will delve into mental performance topics with MaxU co-founders Dan Greco and Brian Kornfeld. The series will also spotlight MaxU users who have benefited from the platform and insights from MaxU’s strategic partners. This video trailer offers a preview of the impactful discussions awaiting in the Youth Inc series.
Individual registration or customized group packages for MaxU are available now at maxu.co.
About MaxU
MaxU’s innovative approach to athletic development is a game-changer for parents, teachers, and coaches alike! By focusing on mental performance metrics, we provide tailored recommendations and training content designed to meet each athlete’s unique needs. With MaxU, you’ll enjoy a supportive community that encourages growth, success, and self-discovery. Our mission is to empower young athletes to become the very best versions of themselves, on and off the field. Invest in your child’s future success and fulfillment with MaxU. Let’s create a brighter future filled with growth, success, and a passion for lifelong learning. Learn more or register today at maxu.co.
About Youth Inc.
Youth Inc. is the first digital media network dedicated exclusively to youth sports content and commerce. Co-founded by NFL alum and Fox Sports broadcaster Greg Olsen, former Fanatics executive, Ryan Baise, and former Audacy and New York Times Co. executive, Tim Murphy, Youth Inc. provides parents, coaches, and athletes with expert-driven guidance and resources to navigate the evolving youth sports landscape. For more information, visit www.youth.inc or follow along on Youtube, X, and TikTok.